LAVINA THAKUR'S INTENSIVE CREATIVE UPSKILLING PROGRAM FOR EVENT AGENCIES
Master Creative Pitching
Develop compelling, winning pitches that stand out.
Leverage AI for Innovation
Integrate cutting-edge AI tools for ideation and execution.
Learn from an Industry Leader
Gain invaluable insights from 25+ years of expertise.
PITCHCRAFT IS
A PROVEN INTENSIVE CREATIVE UPSKILLING PROGRAM
FOR EVENT AGENCY TEAMS
13 Transformative Live Online Sessions
Meet Your Trainer – Lavina Thakur
With over 25 years in experiential design and strategy, Lavina Thakur is a recognized leader in creative pitching and event innovation.
Founder of Eventpreneur
India's first digital-first event community.
Creator of The Pitching Co.
A marketplace for creative pitching assets.
Eventex Jury Member
Globally recognized in event creativity.
Pioneer in AI Integration
Bringing AI into event concepting, visualizing, and pitching.
Lavina has mentored countless event professionals through hundreds of workshops, combining storytelling, structure, and cutting-edge technology. PitchCraft distills her extensive expertise into practical, career-defining learning.
Agencies Mentored & Consulted
  • CS Direkt
  • Wizcraft
  • Acme Experience
  • Beep
  • Maze
  • Brand Avatar
  • Scorpio
  • Young Mirchies
  • APT Network
  • Percept
  • Evoke Media
  • Merakie Solutions
  • Event Resource
  • Pixadoo
  • Zero Design
  • Aura Events
  • Laqshya Live Experiences
  • 150+ Agencies across India
Speaking and Teaching Engagements
Lavina has shared her expertise through numerous speaking and teaching engagements, including:
  • EEMA Future Ready series
  • Wow Awards
  • TCEI Association Members Training
These engagements have impacted over 5000 students across more than 400 sessions, showcasing her dedication to educating the next generation of event professionals.
MASTER THE ART & SCIENCE OF EXPERIENTIAL STORYTELLING

Transform your event agency's creative capabilities with this structured, hands-on mentorship program, empowering your team to excel creatively.
13 Immersive Live Sessions
Intensive, live sessions, each delivering 60-120 minutes of transformative learning.
Master Award-Winning Pitches
Hone the art of conceptualizing, developing, and delivering **award-winning, high-impact pitches** that captivate clients and secure success.
Success Stories & Testimonials
PitchCraft has transformed event teams, equipping them with the creative edge and strategic skills needed to thrive in a competitive industry. Here's what our participants are saying and the measurable impact we have made:
"The PitchCraft certification workshop conducted by Lavina is simply the most needed of the hour. It gave our team a great understanding of how to handle briefs and ideate creatively. I could actually see the difference in my teams approach after this fantabulous workshop!"
- Harini Raj Kumar, Brand Avatar
"We had our CS team at Acme Experience attend PitchCraft, and the feedback has been encouragingly positive. The bootcamp was comprehensive and provided our team with a holistic approach to cracking concepts, themes, content and pitch-presentations. Lavina is an extremely hands-on coach and made the sessions interactive and engaging. Overall, the experience was exceptional and highly valuable for our team!"
- Geo Thomas, Acme Experience
Key Outcomes
Enhanced Creative Ideation
Empowering teams with a deeper understanding of handling briefs and generating creative ideas effectively.
Strategic Skill Development
Providing a holistic approach to conceptualizing, developing, and presenting pitches with impact.
Measurable Industry Impact
Equipping event teams with the necessary tools to gain a competitive advantage and thrive.
"The PitchCraft certification workshop conducted by Lavina is simply the most needed of the hour. It gave our team a great understanding of how to handle briefs and ideate creatively. I could actually see the difference in my teams approach after this fantabulous workshop!"
- Harini Raj Kumar, Brand Avatar
Harini Raj Kumar's testimonial highlights PitchCraft's immediate and tangible impact on team performance and creative output.
"We had our CS team at Acme Experience attend PitchCraft, and the feedback has been encouragingly positive. The bootcamp was comprehensive and provided our team with a holistic approach to cracking concepts, themes, content and pitch-presentations. Lavina is an extremely hands-on coach and made the sessions interactive and engaging. Overall, the experience was exceptional and highly valuable for our team!"
- Geo Thomas, Acme Experience

Geo Thomas emphasizes PitchCraft's holistic approach, interactive sessions, and the exceptional value it brought to the Acme Experience team.
More Success Stories
"In our fast paced industry we don't have the time we would like, to actually upskill fresh budding talent with basics to begin with! PitchCraft is an amazing workshop by Lavina that gives them the much-needed foundation and hand holding with all the hacks to jump in and thrive in the madness! Would highly recommend it not only for freshers but all fellow colleagues as a refresher to keep your hands in and stay at it!"
- Sonam K, Gravity Entertainment
"Our pitches will always be remembered for the creative AI upskilling you've imbibed in our team, thank you so much Lavina!"
- Mitesh Rakheja, Young Mirchies
Key Outcomes and Impact
25%
Pitch Conversion
Increase in Rates (Teams reported a significant boost in winning new business after implementing PitchCraft strategies.)
60%
Idea Generation
Reduction in Time (AI-powered brainstorming and creative frameworks dramatically sped up the ideation process.)
95%
Participant Satisfaction
Score (Overwhelming positive feedback on program relevance, delivery, and immediate applicability.)
Understand AI + Design Tools
Chat GPT + Canva + Gamma + Ideogram + Veo3 + Suno + Voiceover
Stay Updated With Global Industry Trends
Innovation and competitive advantage through case studies.
Learn Experiential Storytelling
Craft compelling narratives that create immersive experiences and emotional connections with audiences.
Program Overview
Duration & Timings
13 live sessions, 60-120 minutes each. Designed for completion within 15 days. Initial session timings are flexible, becoming fixed upon confirmation.
Fee
₹300,000 per agency (up to 15 team members)
Format
Online via Zoom - Interactive live sessions with real-time collaboration and engagement.
Contact
Lavina Thakur – lavina.virgo@gmail.com / +91 8108236744
Event Industry: Opportunity & Innovation
The global event industry, valued at over $1.6 trillion and projected to exceed $2 trillion by 2032, offers immense opportunities for expansion. However, this dynamic and competitive landscape demands relentless innovation.
To thrive, agencies must continually evolve, pushing creative boundaries to craft unforgettable experiences. Success hinges on sharpened creative prowess and distinct strategic differentiation to achieve sustainable growth.
What Event Teams Need Today
To stand out today, event teams need more than experience. They need:
Creative frameworks for original ideas.
Smart use of AI for speed and quality.
Storytelling, design, and delivery skills.

PitchCraft is designed to solve exactly this challenge. It helps event teams break out of sameness, sharpen their creative edge, and stay ahead of the curve.
Why Learn PitchCraft

PitchCraft is a structured, intensive creative upskilling hands-on mentorship journey that transforms how event teams work. It is not just training — it is a creative reset.
Master human and AI-powered brainstorming methods.
Build story-driven and visually compelling pitch decks.
Gain confidence in presenting ideas with impact.
Compete in a live Pitch Challenge.
THE PITCHCRAFT CURRICULUM
What You'll Learn in 13 Transformative Sessions
This 13-session program guides participants from foundational creative thinking and advanced AI-powered brainstorming to crafting compelling narratives and impactful visuals. The journey culminates in a live Pitch Challenge, where participants apply their enhanced skills in event conceptualization and execution.
Sessions 1-3: Foundation Skills
01
Session 1 – Creative Assessment (60 min)
  • What creativity is and how to make it a daily habit.
  • Divergent vs. convergent thinking – find your style.
  • Live creativity exercises and a personal creativity score sheet.
  • Case studies: how agencies benchmark creativity.
Session 2 – Decoding RFPs (60 min)
  • How to break down RFPs and identify client priorities.
  • Keyword mapping for creative solutions.
  • Creating a standardized briefing template.
  • Case studies: sample RFPs turned into winning pitches.
Session 3 – Brainstorming and Creative Thinking (120 min)
  • Human-powered and AI-driven brainstorming techniques.
  • Platforms and sources for inspiration.
  • How to turn inspiration into tailored project ideas.
  • Case studies: brainstorm to breakthrough concept journeys.
Sessions 4-6: Storytelling & Strategy
Session 4 – Building the Pitch Deck (90 min)
  • Storytelling and flow in pitch decks.
  • Developing agency templates for consistency.
  • Case studies of successful decks.
Session 5 – Global Storytelling Showcase (120 min)
  • Case studies of the world's best events.
  • What makes experiences unforgettable.
  • Trends in the global and Indian event industry.
Session 6 – Idea Banks and Quick Creativity (90 min)
  • Building, maintaining, and using idea banks.
  • Frameworks for 24-hour deadlines and repurposing prior decks.
  • Case studies: agencies that win with curated idea banks.
Sessions 7-9: Visualization & AI Tools
Session 7 – Visualizing Set and Stage Designs (90 min)
  • Using mood boards and references effectively.
  • AI-generated mood boards for inspiration.
  • Case studies: iconic staging from concept to reality.
Session 8 – Budgeting Creativity (60 min)
  • Aligning big ideas with realistic budgets.
  • Delivering the same concept at different budget levels.
  • Case studies: scaling concepts smartly.
Session 9 – AI Tools for Event Pitches (120 min)
  • Hands-on with ChatGPT, Canva, Gamma, Ideogram, Veo3, Suno.
  • How AI can streamline deck design and visualization.
  • Case studies: pitches transformed with AI workflows.
Sessions 10-12: Advanced Applications
Session 10 – Custom GPTs (120 min)
  • Creating GPTs for agency-specific needs.
  • Building personal GPT assistants for team members.
  • Case studies: how custom GPTs change workflows.
Session 11 – Presenting Like a Pro (90 min)
  • Pitching beyond the deck.
  • Body language, storytelling, timing, and role allocation.
  • Case studies: powerful pitch deliveries and why they worked.
Session 12 – The Big Pitch Challenge (60 min)
  • Teams divided into groups with names, logos, and taglines.
  • Each team receives the same brief.
  • Individual mentoring for every team.
  • Case studies: how pitch challenges have been won.
Session 13: The Grand Finale
Session 13 – The Grand Finale (~3 hours)
  • Each team delivers a 30-minute live pitch.
  • Judged by Lavina and industry leaders.
  • The most outstanding team is awarded.
The Grand Finale Prize
As decided by the Agency.
Tools & Platform Access
Essential tools and platforms required for the program:
  • Zoom (for live sessions)
  • ChatGPT (AI brainstorming and content creation)
  • Canva (design and visualization)
  • Gamma (presentation creation)
  • Ideogram (AI image generation)
  • Veo3 (video creation)
  • Suno (audio and music)
  • WhatsApp (communication and updates)

Agencies must ensure stable internet connectivity and access to these essential tools for optimal learning experience.
The Learning Journey
PitchCraft is designed for maximum impact, blending practical application with expert guidance.
Hands-On Workshops
Engage in practical exercises and real-world project simulations.
Interactive Live Sessions
Participate in dynamic discussions and collaborative problem-solving.
Expert Mentorship
Receive personalized feedback and guidance from industry leaders.
This structured approach ensures deep understanding and immediate applicability of skills.
What It Means for Individuals
Every participant walks away with:
A personal creativity assessment and growth roadmap.
Mastery of brainstorming and storytelling frameworks.
Practical experience in using AI to accelerate concepting and deck creation.
Confidence to stand out in pitch presentations.
A stronger career edge by adding AI-driven creativity to their skillset.

By the end, participants don't just know what to do. They know how to think differently.
Ready to Transform Your Team?
Enroll & Secure Your Spot
Contact us to discuss needs and reserve your limited seat.
Unleash Potential
Dive into transformative sessions for lasting impact.
PITCHCRAFT: AN INTENSIVE CREATIVE UPSKILLING PROGRAM FOR EVENT AGENCIES BY LAVINA THAKUR
Master Creative Pitching
Develop compelling, winning pitches that stand out.
Leverage AI for Innovation
Integrate cutting-edge AI tools for ideation and execution.
Learn from an Industry Leader
Gain invaluable insights from 25+ years of expertise.

Contact: Lavina Thakur on lavina@eventpreneur.me or call +91-8108236744.